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How to Report Scraper Sites

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Scrapers. The bane of every blogger’s existence. Recently I came across a site that’s scraping some of our content, and set out to figure out how to deal with it. Some quick Googling turned up this post from BlueGlass on dealing with scrapers, which told me what I needed to know. Since most scrapers use other people’s content to… more »

Does the Google AdWords keyword tool tell the whole story?

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Do you use Google AdWords for keyword research? If you do, you’ll definitely want to read this post by Rand Fishkin at SEOMoz: Be Careful Using AdWords for Keyword Research. Rand noticed that many of the terms that bring traffic to SEOMoz weren’t showing up as suggested terms when he did a related search using the Google AdWords keyword… more »

Local Search and hReview

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I have become intrigued by something called hReview, which I saw a reference to on the Whitespark blog the other day. Basically, it’s a microformat (like hCard) used for reviews of, well, pretty much anything that can be reviewed: books, movies, restaurants, music, etc. The interesting thing is that you can put testimonials on your website in hReview… more »

Repairing SEO’s Tarnished Reputation

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Three recent blog posts on the same theme have me nodding my head in agreement. The consensus is that the kind of sleazy, lazy SEO that some folks use to artificially optimize website rankings has got to stop. Content written expressly for rankings and ads is of zero use to the user, and actually makes search engines worse at search.… more »

How Well Does Google Know You?

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Twitter’s been abuzz with folks posting the results of their Google ads preferences, noting how well Google knows – or doesn’t know – them, based on their demographic and topical/geographic categories. Find out what Google thinks it knows about you by visiting your ad preferences page while logged into your primary browser. Here at Stem, we had a… more »

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