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Too Impatient for Video? Try Short Cutts

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Google’s head of webspam, Matt Cutts, has given us the goods on Google’s view of SEO through more than 500 Q&A videos since 2009. But web marketing and development agency ClickConsult says that “While the videos are great, sometimes the guy just needs to get to the point.” To that end, they’ve created a very cool website that… more »

Short & Sweet: Google’s New SEO Cheat Sheet

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A new cheat sheet from Google Webmaster Tools says that website optimization comes down to three basic things: look good in the search results, help Google understand images, and update and keep going – that’s it! This one page publication, dubbed a “first-steps cheat sheet for friends and family” – in other words, for folks who have just set… more »

The Google Movie

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Confession: after reading Douglas Coupland’s excellent novel Microserfs, I made a pilgrimage with some friends to Seattle (well, Redmond, more specifically) to visit the Microsoft campus. Laurel was one of my fellow pilgrims and captured our adventures for posterity. I’m far from a Microsoft devotee, but being there, in the place where so much household name software was… more »

Giphy.com – Animated Gif Search Engine

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I know animated gifs are Laurel’s beat here on the Greenhouse, but this was too cool not to share…  Giphy is a new search engine for locating animated gifs. The content is a tad light, and there’s nothing remotely useful (yet) for our friends in the legal market. However, TPMIdealab reports the fledgling website had 30K visitors in… more »

It’s Zeitgeist Time!

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I always look forward to a new edition of Google Zeitgeist, the search engine’s annual release of most popular queries. Not only is it simply fascinating, it’s also a lot of fun to scan through the lists and see how in touch you are with popular culture. In this year’s edition there is both “trending” and “most searched” data… more »

A Welcome Invasion

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Amanda Lee Smith of web agency Domain7 recently shared a great list of seven web trends that the company’s design, development and strategy teams have on their radar: Content marketing completes invasion of SEO Responsive goes mainstream Content lives beyond design From “mobile first” to “mobile only” HTML integration takes down “walled gardens” Tradesies! Surveywalls get info formore »

Get Exactly What You Searched For With Google Verbatim

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One of my favourite information professionals, Mary Ellen Bates, recently tweeted a short tip for more accurate searching in Google: Just discovered the Verbatim feature in #Google, in results page. It disables all stemming, spell-checking for all search terms. Handy! — Mary Ellen Bates (@mebs) August 30, 2012   Although this feature has been around… more »

Google+ Local Fails to Impress, So Far

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So, this morning I checked out Google+ Local – the Goog’s newest offering, which replaces Google Places and makes recommendations about local businesses based on your past reviews, reviews your contacts have made, as well as Zagat ratings. Handy, right? Well, check out my Google+ Local homepage: Wow, what glowing reviews! I poked around and found lots of other local… more »

Creative Local Linkbuilding

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I loved Scott Dodge’s recent list of eight local link building tactics beyond business listings. Using Minneapolis, Minnesota as an example, Scott explains eight creative ways to build links, and also mentions four tools that can help you track the success of your campaign. Maybe it’s the Canadian in me, but content devised specifically for my geographic area has… more »

The Scoop on Semantic Keyword Research

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Digging out from a bunch of unread feeds in my Google Reader, I came across a great post from Neil Patel on semantic keyword research. Patel defines semantic search as “technology that tries to determine what users mean when they type in a certain keyword.”  It’s what happens when Google gives you suggestions as you type into the search… more »