In my role as Editorial Manager here at Stem, I’ve been kicking around the idea of using an editorial calendar to help us better manage the content we publish. With four authors, two main blogs (plus a couple other sites that have fairly scheduled content requirements), one news feed, and tons of projects on the go, we sometimes struggle with keeping a consistent flow of good content going.
So I was psyched to stumble across this post from CopyBlogger on the subject of editorial calendars. According to Zach Grossbart and Justin Evans, using an editorial calendar (which is just a fancy way of saying “publishing schedule”) can be beneficial in four main ways:
- lets you plan ahead
- adds structure to your creativity
- helps you take concept further
- allows to you be proactive and capitalize on search trends
While reading up on this topic, I discovered there are even WordPress plugins that serve as editorial calendars – who knew?
I’m sold on the idea, but for us, I don’t think a plugin is the way to go, since we need to plan and publish content on multiple sites. As a company, we’ve been trying to make better use of our Basecamp account, so that might be a good way to get a calendar up and running.
I’d love to hear your experiences with editorial calendars – any best practices or tips you can share?