As Editorial Manager, Emma Durand-Wood is responsible for the content flow on Stem’s internal and public-facing web properties. Her work also includes assisting clients with content development, editing, classification and information architecture.
Emma’s role at Stem also includes legal SEO and identifying keyword targets for different areas of legal practice. She helps clients to accurately describe their written work, execute link-building campaigns, and register websites at appropriate industry directories. She also monitors online use of client content, reviews web statistics, and develops client reports. Emma looks for ways to maximize the reach of each client’s search strategy.
Having worked in law firms for much of her career, Emma is experienced in many of the online and information aspects of the legal business. An avid writer, Emma has been blogging since 2000, published articles in Free Pint and Feliciter, and has served as editor for a number of newsletters.
Emma graduated from SAIT‘s Library and Information Technology program in 2003.